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News | 23 March 2022

Van Lanschot Kempen’s Anneka Treon appointed as ambassador of Bloomberg’s EU Women in Finance initiative

Bloomberg today – 23 March - launched a new EU Women in Finance initiative to promote greater gender diversity, inspire and empower the next generation of women to pursue and advance careers in finance.

The initiative aims to open up and demystify the world of financial markets to young women. It is the first pan-EU program offering dedicated training on capital markets alongside the opportunity to learn from inspirational female leaders shaping the future of financial services in the EU.

Anneka Treon, Head of Competence Centre at Van Lanschot Kempen, is appointed as ambassador for this new initiative. Anneka about the appointment: “I’m very pleased to have been invited to be one of the ambassadors of Bloomberg’s EU Women in Finance initiative. It is time for us all to truly embrace our role in building the next generation of female leaders in finance. It is an honor that I, together with this accomplished group of female leaders, can play an active role in achieving this."

In collaboration with Junior Achievement Europe - Europe’s largest non-profit dedicated to preparing young people for employment and entrepreneurship – the Bloomberg initiative will offer high-school students in six EU countries an introduction to financial markets using a bespoke curriculum developed by Bloomberg. Participants will also have a unique and valuable opportunity to learn from senior leaders in the finance ecosystem across the private and public sector, including banking executives, investors, political decision-makers, central bankers, civil servants and regulators. In 2022, the initiative aims to reach 300 students across Belgium, France, Germany, the Netherlands, Italy and Spain.

Ambassadors include:

Ana Botín, Executive Chairman, Grupo Santander
Nadia Calviño, First Vice-President of Spain, Minister for Economy and Digitalisation
Elena Carletti, Professor of Finance, Bocconi University, Member of the Board of Directors and Chair of the Internal Control and Risk Committee, Unicredit Spa.
Natasha Cazenave, Executive Director, ESMA
Olivia Grégoire, Secretary of State for the social economy, French Government
Petra Hielkema, Chairperson, EIOPA
Katja Lammert, Member of the Board of Management, MEAG
Diony Lebot, Deputy CEO, Société Générale
Virginie Maisonneuve, Global CIO Equities, Managing Director, Allianz Global Investors
Dr. Sabine Mauderer, Member of the Executive Board of the Deutsche Bundesbank
Mairead McGuinness, European Commissioner for Financial Stability, Financial Services and the Capital Markets Union, European Commission
Bettina Orlopp, CFO, Commerzbank
Irene Tinagli, Chair of the Committee on Economic and Monetary Affairs, European Parliament
Anneka Treon, Managing Director, Head of Competence Centre, Van Lanschot Kempen
Fannie Wurtz, Head of Distribution & Wealth Division, Passive & Alternative business lines, Amundi

Bloomberg EU Women in Finance: Inspiring the next generation

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