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February 2024
Sole Financial Adviser
Sale to Visma

GW Crossmedia

Sole Financial Adviser

Van Lanschot Kempen acted as Sole Financial Adviser in the sale of GW Crossmedia to Visma

Transaction highlights

  • Visma is to acquire GW Crossmedia, the market leading web- and social media archiving software company for the public sector and financial services
  • As one of Europe’s largest providers of mission-critical cloud software and with a strong presence in the public sector, Visma is an excellent long-term strategic partner for GW Crossmedia
  • The strategic combination will allow GW Crossmedia to solidify its market leading position in the Benelux and accelerate its international expansion across a highly underpenetrated European market
  • Van Lanschot Kempen’s Technology team ran a structured sale process and drew broad interest from international strategic and financial sponsor buyers, with Visma coming out as the winning bidder. Throughout the process Van Lanschot Kempen supported the company’s founder and management with all crucial steps and realised a great result for all stakeholders
  • This transaction underscores Van Lanschot Kempen’s B2B software M&A expertise, including in the public sector vertical, and marks the next successful transaction within the Enterprise Content Management & Document Management space

Company description

  • GW Crossmedia is active in the Enterprise Content Management domain as the market leading web and social media archiving software provider in the public sector and financial services
  • Its product portfolio consists of novel archiving software solutions including for websites, social media (YouTube, X, Instagram & Facebook), intranet and video & audio records, as well as ancillary products like GDPR compliance and dashboard solutions
  • Clients adopt GW Crossmedia’s software on the back of regulations, compliance, legal admissibility & eDiscovery, transparency to stakeholders and content preservation
  • The company is market leader in the public sector with a large portfolio of clients, including the central government and the majority of provinces, water boards, municipalities and other government bodies in the Netherlands. In addition, clients include leading financial institutions, universities, hospitals and various other organisations


Lennart den Blanken Van Lanschot Kempen

Lennart den Blanken

Managing Director Tech & FinTech

Willem Sieben

Director Tech & FinTech

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