Van Gogh Museum

We’ve been supporting the world-famous Van Gogh Museum in Amsterdam since 2015, and we signed a new partnership in 2023. As a key sponsor of the gallery, our joint mission is to preserve the work of Vincent van Gogh and the art of his time, while making it as accessible and inspirational to as many people as possible.

Van Gogh and the Roulins. Together Again at Last

The majority of Van Gogh’s remarkable portraits of the Roulin family will be reunited for the first time in one exhibition. Van Gogh created this unprecedented series during his stay in Arles (1888–1889), where he developed a close friendship with postman Joseph Roulin and his family. The exhibition runs until 11 January 2026.

Vincent van Gogh, Lullaby: Madame Augustine Roulin Rocking a Cradle (La Berceuse), 1889, oil on canvas, 92.7 × 72.7 cm, Museum of Fine Arts, Boston. Bequest of John T. Spaulding. Photograph © Museum of Fine Arts, Boston

Maarten Edixhoven, Chair of the Management Board of Van Lanschot Kempen

Creating sustainable content

The Van Gogh Museum is one of the world’s leading art museums with an outstanding permanent collection and world-class exhibitions. Our partnership focuses on the creation of sustainable content, by creating digital programming around the museum’s wonderful exhibitions. At the same time, I'm glad we can inspire our clients and colleagues with tours, workshops and special events at the museum.

Previous exhibition

I am Jo!

Jo van Gogh-Bonger served as the inspiration for an empowerment programme in which over a hundred women from Amsterdam explored their creativity and identity. A short film brings the participants’ stories and the creative journey to life.

Van Gogh Museum ingang D foto Jelle Draper

Previous exhibition

Matthew Wong

Especially for the exhibition Matthew Wong | Vincent van Gogh, Mals Media created a film introducing Wong. Exclusive visuals and interviews with the artist’s friends and colleagues bring you closer to him. What made him so special?

Previous exhibition

Along the Seine

‘And when I painted landscape in Asnières this summer I saw more colour in it than before’ Vincent van Gogh to his sister Willemien, 1887

In this film, by Award-winning designer Christian Borstlap, collages of historical photographs and old postcards tell the story of the changing landscape that so appealed to painters. This film is supported by Van Lanschot Kempen, and was also screened in the exhibition.

Previous exhibition

Van Gogh in Auvers

This exhibition is the result of years of research into the final period of Van Gogh’s life. Van Lanschot Kempen contributed to the production of a three-part video series featuring curators and researchers discussing the huge number of works Van Gogh produced and how he felt during his final months.

Previous exhibition

The Potato Eaters: Mistake or Masterpiece?

This 2021-2022 exhibition was an ode to the famous painting that Van Gogh claimed was his best work. It invited viewers to make up their own minds about this controversial artwork.

Workshop series

How to draw like Vincent van Gogh

Van Lanschot Kempen facilitated a three-part online drawing workshop series – “Drawing Peasant Life” – in which participants learn to draw in the style of the artist at his studio in Nuenen.

Watch the episodes

Credits

Top to bottom:

Vincent van Gogh, Lullaby: Madame Augustine Roulin Rocking a Cradle (La Berceuse), 1889, oil on canvas, 92.7 × 72.7 cm, Museum of Fine Arts, Boston. Bequest of John T. Spaulding. Photograph © Museum of Fine Arts, Boston

Undergrowth with Two Figures, Vincent van Gogh, 1890, oil on canvas, 49.5 x 99.7 cm, Cincinnati Art Museum, bequest of Mary E. Johnston, 1967.1430.