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Apr 2014
accell
Financial Adviser
€ 20 million
Sale of Hercules Business to ZEG

Accell Group

Accell Group is an internationally active listed Dutch bicycles and fitness equipment company

  • Accell Group is a global bicycle design, production and marketing company headquartered in the Netherlands and listed on Euronext Amsterdam
  • Accell Group sold its German bicycle brand Hercules to ZEG in order to improve the distinctive market positioning of its German brand portfolio
  • Kempen & Co acted as sole financial adviser to Accell Group

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