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Nov 2020
easy sanitary solutions
Sole Financial Adviser
Sale of majority stake to Hansgrohe SE and its US majority shareholder Masco Corporation

Easy Sanitary Solutions

Sole Financial Adviser

Kempen acted as Sole Financial Adviser to Easy Sanitary Solutions in the sale of a majority stake to Hansgrohe SE and its US majority shareholder Masco Corporation.

Kempen acted as Sole Financial Adviser to the family-owners of Easy Sanitary Solutions (ESS) in the sale of a majority stake to Hansgrohe. ESS will be building upon a strong portfolio of barrier-free showering products and bathroom wall niches. Parties join forces in creating and expanding an integrated portfolio of water management and storage solutions for the bathroom of the future. 

Transaction highlights

  • ESS is the inventor, developer and manufacturer of Easy Drain shower channels and offers a wide range of high-quality bathroom drain designs, wall niches and bathroom accessories, which have been awarded by numerous design- and innovation awards
  • Additionally ESS is a key expert in technical bathroom drain solutions, developing integrated and modular solutions for the barrier-free bathroom of the future
  • The innovative company character, strong R&D capabilities and registered intellectual property lead to the continuous launch of new product lines
  • ESS complements the product portfolio of Hansgrohe, which is a leading manufacturer of showers, shower systems, bathroom and kitchen fittings and kitchen sinks. Hansgrohe is owned by the Grohe family and Masco, a global manufacturer of home improvement and building products and listed on the New York stock exchange
  • Hansgrohe acquires a majority stake in the company, and ESS and Hansgrohe will join forces to further strengthen the market position, expand geographically and become a competence center to develop new state-of-the-art bathroom drain solutions
  • Kempen advised and assisted the sellers throughout the entire sale process and structuring of the transaction 

Kempen Corporate Finance

  • This transaction underpins Kempen’s strong position as sell side M&A adviser and dedication to stand by Van Lanschot Kempen’s clients throughout all stages in the company lifecycle
  • The selling shareholders benefit from Kempen’s experience and focus on complex, cross-border transactions where long-term shareholder interest is safeguarded. Amidst a challenging environment of economic uncertainties due to the pandemic, Kempen managed to protect the optimal risk-reward balance for both the sellers and buyers 
  • The transaction emphasizes Kempen’s commitment to strong local, family-owned, and private SME business and follows a successful number of transactions during the last 12 months for clients including MillPanel, TîcketSwap, Reggeborgh and Medsen Ceban
  • Over the last 12 months, Kempen advised on 41 transactions with an aggregate transaction value of over €24 billion

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